Justin Bieber gave his wife Hailey Bieber a shoutout after she inked a $1 billion deal with her Rhode Beauty brand.
Justin Bieber has nothing but love for his baby amid her latest venture.
In honor of Hailey Bieber selling her Rhode Beauty brand for $1 billion, her husband shined the spotlight on her. Justin, 31, shared a photo of Hailey in an Instagram post May 28, alongside a screenshot of her announcing the news.
Hailey, who will remain Chief Creative Officer and Head of Innovation at Rhode, as well as work as a strategic advisor for e.l.f., celebrated the big news and reflected on founding the brand in 2022.
“I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,” Hailey wrote in a May 28 Instagram post. “So, today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode.”
Hailey means business with her new venture, as she—along with CEO Nick Vlahos, and her cofounders Lauren Ratner and Michael D. Ratner—acquired $800 million in cash and stock at the deal’s closing, as well as an additional $200 million of potential earnout based on “future growth of the brand over a three-year timeframe.”
Justin’s support from his wife follows his controversial May 20 post celebrating her debut solo Vogue cover. After Hailey was unveiled as the Summer Issue’s cover girl, the “Peaches” singer reflected on past hurtful comments he made.
haileybieber / Instagram“I told hails that she would never be on the cover of vogue,” Justin recalled on Instagram alongside the cover. “For some reason, because I felt so disrespected, I thought I gotta get even. I think as we mature we realize that we’re not helping anything by getting even.”
Reflecting on that conversation, he added, “We’re honestly just prolonging what we really want, which is intimacy and connection.”
Noting that Hailey—who married Justin in 2018, accepted his apology, comma he added, “Baby u already know but forgive me for saying u wouldn’t get a vogue cover cuz clearly i was sadly mistaken.”
Hailey—who welcomed her and Justin’s son Jack Blues Bieber in August—reassured the public that despite numerous reports of marriage problems, she and her husband are each other’s biggest fans.
“I’ve learned so much from Justin,” Hailey said in the Vogue interview. “He’s been doing this literally since he was a child and he has had to face the most scrutiny of any person that I know. He was like, ‘Baby, trust me, I’ve been here before many, many times. You’re not going to win. There is no winning.'”
Keep reading to look back on Hailey and Justin’s romance…
Hailey Bieber/InstagramBusiness Partners
In April 2025, Hailey Bieber shared a mirror selfie wearing a new leather jacket that she was designing to support Justin Bieber‘s new clothing brand Skylrk.
Instagram/Justin BieberColorado Getaway
Justin and Hailey had some fun in the snow while vacationing in Aspen, Colo., in January 2025.
Instagram/Hailey BieberAfternoon Stroll
Three months after welcoming their son Jack Blues Bieber, the smile-filled couple took a walk outside together.
Instagram / Hailey Bieber6th Wedding Anniversary
Three weeks after Jack arrived, Justin and Hailey celebrated a relationship milestone in September 2024.
Instagram/Justin BieberBaby, Baby!
The Biebers announced the arrival of their first child together in August 2024.
Instagram/Justin BieberPDA Alert!
Justin and Hailey, wearing Jordan Road earrings, shared this kissing photo on their Instagram pages in honor of their fifth wedding anniversary in 2023.
Instagram/Justin BieberMarriage Milestone
“To the most precious, my beloved.” Justin wrote on Instagram. “You have captivated my heart. I know from the depths of my soul down to my bones that this journey with you will only exceed our wildest expectations. So let’s keep dreaming big baby. Cheers to forever and ever. I love you with every fiber of my being. HAPPY 5TH YEAR ANNIVERSARY!!!”
Instagram/Justin BieberForever
“5,” Hailey wrote on her Instagram to celebrate their fifth anniversary. “I love you.”
InstagramSky High
The couple was over the moon in love as they got ready to take flight.
Instagram“My Little Bean”
Justin and Hailey looked so darn cute cuddled up together!
InstagramCute Cuddles
The two cuddled up during an outing at the lake.
InstagramHot and Steamy
Justin and Hailey couldn’t keep their hands off each other while making out in the water.
InstagramEngagement Announcement
In July 2018, Justin confirmed his engagement to Hailey in a lengthy Instagram post. “Hailey I am soooo in love with everything about you! So committed to spending my life getting to know every single part of you loving you patiently and kindly,” he captioned this photo. “My heart is COMPLETELY and FULLY YOURS and I will ALWAYS put you first,” he continued. “You are the love of my life Hailey Baldwin and I wouldn’t want to spend it with anybody else. You make me so much better and we compliment each other so well!! Can’t wait for the best season of life yet!”
InstagramThe Next Step
He also shared this shot as part of the engagement announcement, writing, “It’s funny because now with you everything seems to make sense!” He added, “My goodness does feel good to have our future secured! WERE GONNA BE BETTER AT 70 BABY HERE WE GO!” Aww!
InstagramKisses for Days
The Biebers sharing a sweet smooch. “Hunny buns punkin,” Justin captioned the photo.
InstagramCovered in Cake
The two enjoyed a very sweet smooch to celebrate their love.
InstagramBirthday Boy
Hailey posted this sweet pic in honor of her hubby’s 25 birthday.
InstagramHis Lips Are Sealed
“My lips get jealous of my arms cuz I can hold you with them,” Justin shared. We’re pretty jealous too!
InstagramPhoto-booth or Bust
Could these two be any cuter?! “My only bubba,” Hailey shared about the sweet pic.
InstagramSnow Bunnies
It may be cold outside, but they know how to keep each other warm.
InstagramBlurry Nights with Bae
This photo might be blurry, but one thing is clear—they’re so in love!
InstagramStudio Vibes
Hailey supporting her man in the studio while he does what he loves.
InstagramTurn that Frown Around
Justin’s pouty pucker is courtesy of his vacation ending. Very relateable!
InstagramRide or Die
Once again, these two are absolutely slaying the relationship goals! “Go best friend that’s my best friend,” Justin captioned the pic.
InstagramLove and Faith
The couple who prays together, stays together. “I know for me this conference came at the exact time I needed it, I believe God is THAT amazing and faithful that he brings us the right words during the season that we need it the most,” Hailey captioned the shot with her hubby.
InstagramSunset Lovers
Amazing views for the gram. The sunset is also pretty nice!
InstagramThe Biebers
One of their first official shots as husband and wife!
InstagramPosted Up
Even in this photo taken years ago, this pair was picture-perfect.
InstagramNo More Hiding
In January 2016, the two decided they weren’t going to hide their romance any longer, and this photo of them kissing quickly circulated throughout the internet.
InstagramSharing Is Caring
Hailey decided to lend a helping hand in January 2015 when she gave Justin her hair-tie right off her wrist!
