Call him by his name.
Kanye West, who legally changed his name to Ye in 2021, has modified his moniker for a second time.
Page Six obtained new business documents in California that the “Gold Digger” rapper’s chief financial officer, Hussain Lalani, filed under the name “Ye Ye.”
West’s previous paperwork listed his name as “Ye West.” However, his businesses, including Yeezy Apparel, Yeezy Record Label, LLC and Getting Out Our Dreams Inc., all list his new moniker under “manager or member name.”
Ye Ye has yet to publicly announce his new moniker on social media. Page Six has reached out to West’s rep for comment but did not immediately hear back.
Earlier this month, the 24-time Grammy winner took to X to announce that he was doing away with his X account, which had his birth name as the handle.
“Ima finally stop using the @kanyewest twitter cause my name is Ye,” he tweeted June 1.
“Gonna start a ye account and it is what it is.”
The dad of four shared on X in 2018 that he would be going by the name Ye.
“the being formally known as Kanye West. I am YE,” he wrote at the time.
West was also using that name as the title of his 2018 album, which he spent months recording at his ranch in Jackson Hole, Wyo.
Three years later, the “All of the Lights” emcee filed paperwork to legally change his moniker for “personal reasons,” documents stated at the time.
Two months later, a judge approved West’s name change to Ye.
In March 2024, the Yeezy founder’s chief of staff, Milo Yiannopoulos, demanded in a letter that West be referred to as Ye and not his “slave name.”
“Ye is one of the most recognizable people in the world, on par with presidents and popes,” the letter obtained by Page Six at the time read.
“He didn’t take the decision to change his name, potentially sacrificing some of the immense value captured by the brand of ‘Kanye West,’ lightly. The change was made fully, legally, and permanently. This is who he is now. His name is Ye.”
The far-right political commentator, 40, wrote that he is calling on “streaming platforms, publishers, stores, unions, lyrics websites and data resellers” to make the change since they are some of “the most visible places.”
“He has on several occasions referred to it as his slave name,” the letter continued. “Ye is a black man in America who wants the right to full self-determination just like everyone else.”
